Includes bibliographical references and indexĪccess-restricted-item true Addeddate 12:06:09 Boxid IA1949623 Camera USB PTP Class Camera Collection_set printdisabled External-identifier Subtitle appears as: Who we are* *when we think no one's looking Audacious, entertaining, and illuminating, Dataclysm is a portrait of our essential selves-and a first look at a revolution in the making. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. He charts the rise and fall of America's most reviled word through Google Search, examines the new dynamics of collaborative rage on Twitter, and traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. Drawing on terabytes of data from Twitter, Facebook, Reddit, OkCupid, and many other sites, Rudder examines the terrain of human experience. In Dataclysm, Christian Rudder puts this flood of information to an entirely different use: understanding human nature. Big Data is used to spy on us, hire and fire us, and sell us things we don't need. An irreverent, provocative, and visually fascinating look at what our online lives reveal about who we really are-and how this deluge of data will transform the science of human behavior.
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